If you’ve got a flair for getting people excited about a product, service, or event, you may want to look into the best careers in marketing. We saved you some time by compiling several of the hottest roles here. So, take a look and start plotting your next professional move!
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Quickstart Guide To Landing A Job In Marketing
- Update your resume. Put your best foot forward with a polished resume. If you need resume help, we recommend working with a resume writing services to get started.
- Search for new opportunities on ZipRecruiter. If you want to land a job in marketing, start your search on ZipRecruiter. ZipRecruiter is free for job seekers and you can apply to jobs with a single click!
15 Of The Best Careers In Marketing
Here are 15 of the best careers you can pursue in marketing:
1. Marketing Manager
Median National Salary: $156,580/year
Education Required: Bachelor’s degree
Number of Jobs: 411,300
Job Growth 2022 – 2033: 8% (Faster than average)
Job Duties: Marketing managers develop marketing campaigns and oversee their execution. As a marketing manager, you might take ownership of different marketing areas, like social media, email, or content.
For more information, check out our marketing manager job description and learn how to write a marketing manager resume.
2. Graphic Designer
Median National Salary: $58,910/year
Education Required: Bachelor’s degree
Number of Jobs: 267,200
Job Growth 2022 – 2033: 2% (Slower than average)
Job Duties: Graphic designers use computers to create captivating images that inspire viewers to buy a company’s products or services. As a graphic designer, your designs could be used in brochures, product packaging, the company’s website, and more.
For more information, check out our graphic designer job description. If you want to become a graphic designer, learn how to create a graphic designer resume.
3. Web Developer
Median National Salary: $92,750/year
Education Required: Bachelor’s degree
Number of Jobs: 222,600
Job Growth 2022 – 2033: 8% (Faster than average)
Job Duties: Web developers create and provide ongoing support for company websites. As a web developer, you may collaborate with graphic designers, writers, or other marketing professionals during the creation process.
If you want to land a job as a web developer, we recommend updating your resume. To learn more, check out our guide to crafting a web developer resume. You can also check out our web developer job description to learn more about the duties and responsibilites of being a web developer.
4. Videographer
Median National Salary: $65,070/year
Education Required: Bachelor’s degree
Number of Jobs: 85,400
Job Growth 2022 – 2033: 3% (As fast as average)
Job Duties: Videographers create and edit videos. As a videographer, you may film advertisements featuring consumers using and enjoying your firm’s products or services.
5. Photographer
Median National Salary: $40,760/year
Education Required: High school diploma or equivalent
Number of Jobs: 151,100
Job Growth 2022 – 2033: 4% (As fast as average)
Job Duties: Photographers capture live subjects, events, and landscapes in photographs. As a photographer, your images could get featured on product packaging, in print materials, on the company’s website, and more.
6. Art Director
Median National Salary: $106,500/year
Education Required: Bachelor’s degree
Number of Jobs: 126,600
Job Growth 2022 – 2033: 5% (As fast as average)
Job Duties: Art directors create a firm’s visual branding strategy and oversee a team that executes the vision. As an art director, your work will impact the look of print materials, packaging, film, photos, and the company’s web presence.
7. Market Research Analyst
Median National Salary: $74,680/year
Education Required: Bachelor’s degree
Number of Jobs: 903,400
Job Growth 2021 – 2031: 8% (Faster than average)
Job Duties: Market research analysts collect and dissect consumer information to help a company create excitement for its offerings. As a market research analyst, you’ll factor numeric data and personal anecdotes into your analysis and recommendations.
8. Writer
Median National Salary: $73,690/year
Education Required: Bachelor’s degree, but depends on the role.
Number of Jobs: 150,700
Job Growth 2022 – 2033: 5% (As fast as average)
Job Duties: Writers produce content writing and copywriting pieces to help engage a target market. As a writer, you may work on advertisements, blog articles, emails, social media posts, website copy, and more.
Though many writing positions may require a degree, many writers are also self-taught. If you want to become a writer, you don’t necessarily need a bachelor’s degree!
For more ideas, check out our guide to the best writing jobs. If you want to learn more about the duties of a writer, check out our content writer job description. You can also learn how to write a writer resume.
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9. Public Relations Manager
Median National Salary: $130,480/year
Education Required: Bachelor’s degree
Number of Jobs: 116,600
Job Growth 2022 – 2033: 7% (Faster than average)
Job Duties: Public relations managers help to control how the public perceives an organization. As a public relations manager, you’ll keep your finger on the pulse of political, economic, and social trends to help shape the firm’s messaging.
Do you want to work as a public relations manager? Learn more about this role by reviewing our public relations job description.
10. Event Planner
Median National Salary: $56,920/year
Education Required: Bachelor’s degree
Number of Jobs: 149,000
Job Growth 2022 – 2033: 7% (Faster than average)
Job Duties: Event planners develop, promote, and run events to generate leads for the company. As an event planner, you might work on events like in-person or virtual conferences or trade shows.
To learn more about being an event planner, check out our event planner job description.
11. Social Media Marketing Manager
Median National Salary: $156,580/year
Education Required: Bachelor’s degree
Number of Jobs: 411,300
Job Growth 2022 – 2033: 8% (Faster than average)
Job Duties: Social media marketing managers develop social media marketing campaigns and oversee their execution. As a social media marketing manager, you might create and run marketing campaigns across various social media channels like YouTube, TikTok, Instagram, and others.
12. Digital Marketing Specialist
Median National Salary: $156,580/year
Education Required: Bachelor’s degree
Number of Jobs: 411,300
Job Growth 2022 – 2033: 8% (Faster than average)
Job Duties: Digital marketing managers develop digital marketing campaigns and oversee their execution. You will work on digital marketing campaigns and efforts like SEO, PPC, email marketing, and content marketing.
Do you want a job as a digital marketing specialist? Learn about the specific job duties in this role by exploring our digital marketing manager job description. You can also prepare by learning how to craft a digital marketer resume.
13. Advertising Manager
Median National Salary: $156,580/year
Education Required: Bachelor’s degree
Number of Jobs: 411,300
Job Growth 2022 – 2033: 8% (Faster than average)
Job Duties: Advertising managers oversee advertising campaigns. Your job will be to work with various teams and people to ensure the best advertising message reaches your company’s target audience.
14. Content Marketing Manager
Median National Salary: $156,580/year
Education Required: Bachelor’s degree
Number of Jobs: 411,300
Job Growth 2022 – 2033: 8% (Faster than average)
Job Duties: Content marketing managers specialize in content marketing. You’ll create, run, and manage content marketing campaigns like blog posts, videos, and podcasts to attract and retain your target audience.
15. Marketing Analyst
Median National Salary: $74,680/year
Education Required: Bachelor’s degree
Number of Jobs: 903,400
Job Growth 2022 – 2033: 8% (Faster than average)
Job Duties: Marketing analysts look at industry trends and data to collect information. This information is used to make decisions around marketing efforts including measuring the performance of marketing campaigns, market research, and data analytics.
Requirements And Skills To Work In Marketing
These are the requirements and skills you’ll need to work in marketing:
- Strong communication skills: You are a great communicator and have solid verbal and written communication skills.
- Marketing knowledge and understanding: You have a solid understanding and knowledge of marketing principles.
- Strategic thinking: You can identify competitive advantages, you have an understanding of the market and can develop effective marketing strategies.
- Creativity: You are a creative thinker and can think outside the box.You have the ability to develop innovative marketing campaigns and generate new ideas.
- Analytical skills: You should have the ability to think analytically which means you can decipher and interpret data, understand marketing analytics, and conduct market research.
- Business acumen: You have a solid understanding of business principles and market dynamics. You can align marketing strategies to the company’s goals.
How Do You Get A Good Paying Job In Marketing?
Getting a good paying job in marketing can happen with:
Further Your Education And Training
Ensure you meet the minimum education and training requirements and if not, pursuing higher education to gain those skills and competencies.
Furthering your education and training can be a strategic way for marketing professionals to increase their earning potential and secure a high-paying job.
Specialized certifications, such as those offered by the American Marketing Association, can demonstrate your expertise in specific areas of marketing, making you a more competitive candidate.
Additionally, pursuing an advanced degree in marketing, such as a Master's in Marketing, can help you develop advanced skills and knowledge that are highly valued in the job market. By investing in further education and training, you can position yourself as a highly qualified and knowledgeable candidate for top-tier marketing job opportunities.
You can let potential employers know that you have certifications by listing them on your resume. For more information, check out our guide on how to list certifications on your resume.
Select A Marketing Specialty
By focusing on a particular area of marketing, such as digital marketing, social media marketing, or brand management, you can develop highly sought-after skills and knowledge that are in demand in the job market.
Specializing in a specific area can also help you differentiate yourself from other marketing professionals who may have a more general marketing background.
Additionally, a marketing specialty can lead to lucrative career paths and opportunities for advancement.
Review Your Resume
Polish up your resume and make sure it highlights your achievements, awards, education, skills, and experience.
For more help, check out our guide on how to write a marketing resume.
Best Places To Find Marketing Careers
Before you start applying for new roles, be sure that you update your marketing resume. When you’re ready to apply for your next opportunity, check out the best job posting sites to start your search:
ZipRecruiter
ZipRecruiter should be your go-to job board anytime you need to look for a new role. The platform makes it a snap to search and apply for open positions.
You can also upload your resume to ZipRecruiter’s resume database so that employers and recruiters can reach out to you with job openings!
For more information, check out our ZipRecruiter review.
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Indeed
If you’ve ever looked for a job online, chances are good that you’ve visited Indeed before. Including the platform in your current job search is wise because it’s easy to use and pulls position listings from all over the web.
For more information, check out our Indeed review.
On LinkedIn, you can do more than apply for jobs. You can also openly advertise that you’re looking for a new role and connect with hiring managers and other professionals already working for your target companies.
For more information, check out our LinkedIn review.
The Bottom Line
If you’re a persuasive and creative people person, securing one of the best careers in marketing is smart. But, before you visit ZipRecruiter to search for your next role, you may want to consider refreshing your resume. We know that sounds like about as much fun as watching paint dry, so we’ve written about the best resume writing service to help you out.
