Public Relations Job Description

As Seen In

logo of wsj
logo of wsj
logo of business-insider
logo of business-insider
logo of cnn
logo of cnn
logo of fatherly
logo of fatherly
logo of nbc
logo of nbc

Table Of Contents

Learn about the important requirements, obligations, responsibilities, and skills that should be in a public relations job description.

A public relations specialist (or PR specialist) is someone who helps a company develop and maintain a positive image in the public eye. This can include creating press releases, representing the organization during public events, and managing reputation. They help increase brand awareness for the company and help the general public see the organization in a positive light.

Need to hire a public relations specialist? We recommend using ZipRecruiter. ZipRecruiter has a resume database that you can sift through and you can also post your first job for free. For additional options, check out our guide to the best job posting sites.

get started with ziprecruiter

Public Relations Job Description Template

We are searching for an experienced, self-motivated public relations specialist to join our team. In this role, you will represent the company and build and maintain a positive brand image in the public eye. You will work closely with the organization to link them and the general public for marketing purposes and to increase brand awareness.

The candidate should have excellent written and verbal communication skills and strong critical thinking and problem-solving skills.

Public Relations Responsibilities

  • Develop and execute marketing strategies for the organization

  • Preparing brand-building and brand-awareness campaigns

  • Build and maintain the company’s positive public image

  • Create press kits and press releases

  • Coordinate and schedule press events and campaigns

  • Reputation management

  • Manage content creation efforts for social media

  • Reporting, as needed

Public Relations Requirements 

  • Bachelor’s degree

  • Two years experience in a public relations role

  • Excellent written and verbal communication skills

  • Strong analytical and critical thinking skills

  • Excellent problem-solving skills

  • The ability to work under pressure and in deadline-driven environments

Public Relations Duties And Responsibilities

Content creation

Create and edit press releases for the company. Manage content creation efforts on social media. Reputation management, as needed.

Communication and Collaboration

Communicate effectively and be able to provide critical feedback and receive feedback from others. Respond to requests for company information. Establish and maintain a positive connection between the organization and the general public. Pitch ideas and collaborate with multiple people across the organization. Be comfortable working with a variety of different people.


Pitch ideas to the organization for PR and marketing campaigns. Strategize and create marketing campaigns for brand building and brand awareness efforts. Be comfortable working closely with others, in a customer-facing environment, independently, and within a team setting.


Plan and direct PR-related and marketing events and campaigns. Create and update the press section of the company website. Supporting the business to ensure its effective and efficient operations.


Develop promotional materials. Meet and report with leadership and management to advise on business decisions. Generating reports, as needed.

Related: Highest Paying Freelance Jobs

Public Relations Salary And Job Outlook

Median National Salary: $54,696/year

Education Required: Bachelor’s degree

Number of Jobs: 276,800

Job Growth 2021 – 2031: 8%

The Bottom Line

There you go! Employers, you now have a template to help you prepare your public relations job posting. Jobseekers, now you can see what a public relations job listing looks like. You can use this information to help you craft your resume and apply for jobs.

Employers who are preparing a job description can change any part of this job listing template to suit their needs.

The next step is to post your job listing! Get a jumpstart on the job posting process by posting to these 20+ free job posting sites. And, don’t forget to post your public relations job description on ZipRecruiter today!