Digital Marketing Manager Job Description

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Table Of Contents

Learn about the important requirements, obligations, responsibilities, and skills that should be in a digital marketing manager job description.

A digital marketing manager is responsible for the overall digital marketing vision and strategy for the organization. Responsibilities will include managing digital platforms, creating and planning marketing campaigns, identifying trends, and monitoring performance.

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Digital Marketing Manager Job Description Template

We are searching for an experienced, self-motivated digital marketing manager to join our team. This is an ideal position for an individual who has an in-depth understanding and knowledge of digital marketing.

You should be disciplined, professional, and a self-starter. The candidate will be responsible for creating and managing digital marketing strategies for increasing traffic, content scheduling, monitoring performance, and ensuring KPIs are being met. Proficiency in video editing and marketing tools will be required.

Digital Marketing Manager Responsibilities

  • Plan and develop the digital marketing strategy

  • Coordinate and oversee the management of design, user experience, and messaging on digital channels

  • Develop and design marketing and sales strategies

  • Determine KPIs and monitor to ensure performance goals are being met

  • Receive feedback and edit design, as needed

  • Reporting

Digital Marketing Manager Requirements 

  • Associate’s degree in marketing or a related field

  • 5+ years experience in digital marketing with knowledge of SEO, PPC, and SEM

  • Proficiency in using media editing and marketing tools and software like Google Analytics

  • In-depth knowledge and strong understanding of digital marketing

  • Excellent communication skills

  • Strong interpersonal and presentation skills

  • Time management skills and attention to detail

Digital Marketing Manager Duties And Responsibilities

Plan, coordinate, and oversee digital marketing strategy

Digital marketing managers are responsible for creating, overseeing, and monitoring the digital marketing strategy for the organization. Create the marketing strategy, set KPIs, and monitor the performance, reviewing metrics to ensure goals are being met.


Working with other colleagues and outside professionals for brainstorming and to create/revise growth strategy.

Creating marketing campaigns 

Creating marketing campaigns for the purpose of increasing traffic. Using PPC, SEM, and SEO and overseeing the marketing operation for the company. Developing and measuring performance metrics, and reviewing the marketing budget.

Resolve problems and revise the marketing plan

Identifying trends that could impact the organization and marketing strategy. Identify and resolve problems that arise within the marketing strategy. Revise strategy, objectives, and performance goals, as needed.


Measuring KPIs to ensure the marketing strategy is being executed and performance goals are reached. Reviewing analytics and metrics that identify the target audience, website traffic, and other important metrics.

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Digital Marketing Manager Salary And Job Outlook

Median National Salary: $73,757/year

Education Required: Associate’s degree

Number of Jobs: 135,028

Job Growth 2020 – 2030: 10%

The Bottom Line

This article can serve as a guide in the creation of your digital marketing manager job description so you can write a job posting to find a digital marketing manager to fill your role.

Feel free to modify the job description, responsibilities, and job duties as you wish. These job posting sites can be useful if you want to post your job listing on multiple job boards.

Post your Digital Marketing Manager job description on ZipRecruiter today!