What To Include On A Digital Marketer Resume + Digital Marketer Skills

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To land a digital marketing job requires having a compelling resume. A digital marketer's resume is not just a summary of your work and education but also showcases your skills and expertise that differentiate you from other candidates. Utilize the guide below to help you create your digital marketer's resume, highlighting the necessary skills and other crucial information while excluding irrelevant details.

If you require additional assistance with your resume, we suggest collaborating with a professional resume writing service. Once you are content with your resume, you can begin applying for jobs through ZipRecruiter.

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Digital Marketer Resume Example

Louisa Miranda

4504 Harrison Street, San Francisco, CA 94107



Wehner and Sons

11/2019 - present

Chicago, IL

Digital Marketing

  • Experience with Reporting Tools & Dashboards
  • Strong knowledge of marketing funnels and conversion techniques
  • Experience in a strategic marketing role
  • Basic knowledge of website design, HTML, search and social advertising, URL architecting, advertising, and email marketing Experience managing a website/brand with eCommerce functionality
  • Strong project management & analytic skills
  • Proficient in Google Suite & Facebook Manager



Chicago, IL

Digital Marketing

  • Website Revenue Reporting & Management
  • Digital Marketing Activity
  • Digital Agency Management
  • Collaborate with internal and external stakeholders to execute digital marketing activities and promotional campaigns that deliver on agreed campaign KPIs and business objectives
  • Deliver end-end digital marketing campaigns through utilizing relevant channels - email automation, paid social (LinkedIn desirable), Google Ads, display advertising to execute go-to market activities


Savannah College of Art and Design

Bachelor's in Marketing


Join The Break Community

  • Exposure to the digital advertising space, a genuine curiosity for digital data
  • Experience across all digital marketing channels (display, paid social, paid search, programmatic, native, SEO, email, etc.)
  • Polished, compelling, executive level presentation skills
  • Are decisive, action-oriented, and able to motivate, inspire, and lead cross- functional teams to leverage resources effectively
  • Multifamily industry experience
  • Brand/Creative Agency experience
  • Conference/Speaking engagement experience
  • Creative thinker with experience in A/B and multivariate testing

What Is Unique About A Digital Marketer Resume?

Because digital marketing is a specialized field, a resume used to apply for a position as a digital marketer should highlight your unique skills. It should encapsulate the versatility of your background, whether you’re applying for your first job in marketing or if you’re a seasoned professional. Compared to other resumes, you’ll also have more flexibility about what you can include regarding personal projects or passions.

Related: Best Careers In Marketing

What Should Be Included On A Digital Marketer Resume?

Even though there is flexibility about what should be included on a digital marketer’s resume, you still need to include the basics. Here are a few of the most important things to make sure you have.

Resume Header and Contact Information

The first and most crucial part of any resume is the header, which is where you’ll list your name, contact information (email, phone number, and social media profile links), and a summary of your professional experience.

A hiring manager needs to know how they can get in touch with you to ask questions about your resume or to schedule an interview, so make sure your information is listed in an easily readable font.


In the education section of a digital marketer resume, be sure to list your academic qualifications, such as the type of degree you received, the name of the university, and what year you graduated.

If you have room, also mention relevant coursework or training programs you received as a student. Sometimes, listing your GPA can be beneficial — but it’s unnecessary if you’re not applying for an academic position.

Work Experience

Perhaps the most important section of a digital marketer’s resume is the work experience section. Beginning with your most recent or current work experience, include the name of the company you worked for, your position title, dates of employment, and a brief description of your job responsibilities.

Spotlight any successful digital marketing campaigns you developed, managed, or executed and the results. Include as many as possible if you have specific statistics that reflect positive progression or performance.

For example, if you’ve held a social media marketing position before, include brief bullet points about the analytics you generated and how they helped your company’s brand awareness and growth.

Achievements, Memberships, and Projects 

As a digital marketer, you’ll be expected to have a portfolio of projects from paid or volunteer work. Whether it’s a website you created in school or your freelancer profile, be sure to include details from it on your resume. Some companies will ask for a link, so it’s also appropriate to list that here.

In addition to special projects, also include any achievements or awards you or a team have won and memberships to professional organizations like the American Marketing Association or a local networking group.

Professional Skills 

Digital marketing involves a variety of skills, from search engine optimization to content creation and copywriting. Ensure your resume reflects your proficiency in these areas, plus any additional skills that set you apart from other candidates.

What Should Be Left Off A Digital Marketer Resume?

Resumes for digital marketing jobs should be concise but include enough information for a hiring manager to know about you. However, don’t include irrelevant information like personal details like marital status or religious beliefs.

You’ll also want to avoid using buzzwords or confusing marketing jargon to avoid looking like you’re trying to overcompensate for lack of experience, education, or something else.

Important Job Skills For Digital Marketers 

Getting a job in digital marketing requires more than a strong portfolio or the right education. You’ll need a versatile set of skills. Here are a some of the most important skills you want to have and list on your resume:

  • Social Media Marketing: You should be able to create informative and persuasive content, build and engage audiences, and run social media advertising campaigns.
  • Search Engine Optimization (SEO): SEO is the skill of understanding how to optimize website content for search engines to drive organic traffic to the site.
  • Email Marketing: For businesses that reach customers via email, digital marketers should know how to build email lists, create email campaigns, and analyze performance.
  • Content Creation: Content creation involves content and copywriting skills. Digital marketers may be responsible for creating blog posts, infographics, emails, videos, social media posts, or other types of content for a business.
  • Data Analysis: Providing analytics is crucial to a digital marketer’s job. Using tools like Google Analytics or other tracking platforms are often used to measure a company’s marketing efforts.
  • Project Management: Because digital marketers handle multiple tasks simultaneously, employers look for candidates with strong project management skills to help ensure projects are completed efficiently.
  • Creativity: Creating memorable and engaging campaigns requires significant creativity, so having this skill may set you apart from other candidates.
  • Adaptability: Digital marketers must be willing to learn and quickly adapt to new technologies and tactics to improve a company’s marketing strategy.

Wondering what other things to add to your resume? Our best skills for resume guide might help.

The Bottom Line

A well-crafted digital marketer resume is essential to land your dream job. With our tips, you’ll create a winning resume and get noticed by potential employers. However, if you don’t feel liek creating a resume yourself, hiring a resume-writing service to write and format a resume on your behalf is an option. It’s also important to stay updated on what positions are available. Check ZipRecruiter for the latest digital marketer jobs!