What To Include On A Marketing Manager Resume + Marketing Manager Skills

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Table Of Contents

Learn about the important requirements, skills, and keywords that should be included in a marketing manager resume.

If you’re trying to impress the VP of Marketing at your dream company, you may wonder how to write a compelling marketing manager resume. Don’t worry. We’ve got you covered! Keep reading to learn how to write the best resume you’ve ever had.

But, if you don’t have the time or desire to do it yourself, you can partner with one of our picks for the best resume writing services. After you work with an expert to perfect your resume, you can start searching for new opportunities on ZipRecruiter.

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Marketing Manager Resume Example

Take a look at this marketing manager resume example for inspiration:

Mandy Marketer, MBA



Innovative, curious, and witty senior marketing manager with 10+ years of experience leading an award-winning fashion brand's marketing department of 25 employees and contractors. Managed an annual marketing budget of $10 million and saved $500,000 by negotiating better vendor contracts. Average campaigns under my watch exceeded revenue targets by more than 25%.

Work Experience

Sr. Marketing Manager, 2013-Present

ABC Wearables

  • Developed and oversaw 50+ major marketing campaigns that exceeded revenue targets by an average of 25%
  • Managed an annual marketing budget of $10+ million
  • Renegotiated 12 vendor contracts, saving the company $500,000 annually
  • Led a team of 25 in-house marketing associates and freelance creatives

Marketing Manager, 2008-2013

HipDesigns, Inc.

  • Developed and oversaw 25+ major marketing campaigns that exceeded revenue targets by 15%
  • Managed an annual marketing budget of up to $5 million
  • Increased the ROI of marketing spending by 50%
  • Grew the marketing team from 2 freelance content marketers to 10 full-time employees and 5 freelance creatives

Content Marketer, 2005-2008

Modern Fashion, Inc.

  • Created 35+ landing pages that exceeded lead generation targets by an average of 33%
  • Increased email open rates by 500% and click rates by 1,000%
  • Wrote 100+ blog posts that each received an average of 2,000 monthly page views
  • Grew the company’s Instagram following from 5,000 to 2.3 million

Education and Certifications

MBA, 2013

XYZ University

Bachelor of Science in Marketing, 2008

ABC College

Professional Certified Marketer, 2022

American Marketing Association


  • WordPress
  • MailChimp
  • HubSpot
  • Tableau
  • SEO
  • Campaign Strategy
  • Content Marketing
  • Email Marketing
  • Leadership


Join The Break Community

Most Valuable Employee, 2020

ABC Wearables

What Is Unique About A Marketing Manager Resume?

A marketing manager resume shares many similarities with resumes for other positions. However, it’s unique because it’s created specifically to land a leadership-level role in marketing.

What Should Be Included On A Marketing Manager Resume?

Your marketing manager resume should include the following sections:

Contact Information

You should prominently write your name and contact information at the top of your resume. That way, it’s easy for a recruiter or hiring manager to get in touch with you.

Remember: Your email address should contain your name and appear professional. Using an address like “Marketingbabe4eva@aol.com” probably won’t get you many interview invitations.

Resume Summary

Below your contact information, you should write a concise and engaging resume summary. Your resume summary should capture your top career highlights and include quantifiable achievements.

Pro Tip: If you’re an aspiring marketing manager, you may want to write a resume objective. In a resume objective, you share your passion for the role and the qualifications that make you an excellent candidate.

Work Experience

Generally, listing your work history in reverse chronological order is best. That way, your most recent (and arguably most impressive) accomplishments get noticed first.

Each entry in this section should include your title, the company you worked for, and the years you held the role. Below that information, list three to five bullet points illustrating your most significant contributions to the organization.

For optimal results, your bullet points should include an action word (the skill you leveraged) and a number (the result you got from leveraging that skill). If you follow this formula, a recruiter or hiring manager will see what you did for your organization at a glance, which helps them envision the potential impact you could make on their firm.

Education and Certifications

In this section, briefly list the degrees, certifications, and other credentials you’ve earned, starting with the most recent. You should include the name of the credential, the institution that granted it, and the year you obtained it.

Pro Tip: If you graduated within the last couple of years, it makes sense to include relevant coursework, related activities, and your GPA (if it’s 3.5 or higher).


Listing your skills on your resume does two things. First, it gets your submission past the company’s applicant tracking system (ATS) filters. It also helps the reader quickly assess whether you have the main competencies required for the role.

The skills section should include around ten of your most impressive capabilities. As a best practice, your skills list should align with the position requirements discussed in the job advertisement.

Other Sections

You don’t have to include other sections after your list of skills. But, if you’ve won awards, gotten published, given a presentation, or belong to a professional association, you can include those details here.

To learn more, check out our marketing manager job description.

What Should Be Left Off A Marketing Manager Resume?

Your marketing manager resume should only include information that positions you as the best applicant for the job you want. Anything else wastes space and time and should be left off. For example, the hiring manager likely won’t care if you earned an associate’s degree in phlebotomy 20 years ago — unless that’s somehow related to the products or services their company sells.

Important Job Skills For Marketing Managers

Marketing managers need a variety of skills to be successful in their roles. These capabilities will vary by company and specific position but can include competencies such as:

Hard Skills

  • Google Analytics
  • SEO
  • SEM
  • Tableau
  • HubSpot
  • Salesforce
  • MailChimp
  • Constant Contact
  • WordPress
  • Wix
  • WooCommerce
  • Email Marketing
  • Content Marketing
  • Social Media Marketing
  • Paid Ads
  • PPC
  • A/B Testing
  • Audience Segmentation
  • Content Writing
  • Copywriting
  • Content Management
  • Graphic Design
  • Campaign Strategy
  • Budget Management
  • Vendor Negotiation
  • Data Analysis

Soft Skills

  • Leadership
  • Communication
  • Time Management
  • Attention to Detail
  • Creativity
  • Problem-Solving
  • Collaboration
  • Presentation

Now that you know what skills to include on your resume, pepper them throughout the document!

Related: Best Careers In Marketing

The Bottom Line

You made it to the end of the article! That means you know how to write a winning marketing manager resume.

But remember, if you still need more help, you can always turn to one of the best resume writing services. Then, once your resume is submission-ready, visit ZipRecruiter to apply for your next role!