Content Writer Job Description

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Table Of Contents

Learn about the important requirements, obligations, responsibilities, and skills that should be in a content writer job description.

A content writer produces content that resonates with their target market. Content writers will intentionally educate, entertain, inspire, or persuade readers through blog articles, website copy, social media posts, emails, whitepapers, advertisements, and other mediums.

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Content Writer Job Description Template

We’re seeking a proven wordsmith to join our marketing team as a content writer. As a content writer, you’ll produce compelling new blog posts, email newsletters, website copy, and other marketing materials as assigned. You’ll also update existing content and participate in developing content marketing campaigns.

Content Writer Responsibilities

  • Producing original, well-researched, SEO-optimized, and polished written content as assigned

  • Editing content based on feedback from the team

  • Identifying content opportunities and pitching topic ideas

  • Updating and improving existing content

  • Performing keyword research to determine the direction and structure of the content

  • Uploading or publishing finalized content to various platforms (website, email marketing, social media, etc.)

  • Analyzing performance metrics (views, time on page, likes, shares, comments, leads generated, etc.) and using that insight to create better content

  • Collaborating with the content strategist to develop content marketing campaigns

  • Staying abreast of content writing and content marketing trends

Content Writer Requirements 

  • Bachelor’s degree in communications, journalism, English, or a related discipline

  • 2+ years of experience as a content writer or copywriter

  • A portfolio containing a variety of published content

  • Knowledge of content marketing, keyword research, and SEO best practices

  • Familiarity with content management systems, email marketing software, and social media platforms

  • Superior research, writing, editing, communication, collaboration, analytical, and project management skills

Content Writer Duties And Responsibilities

Let’s dive deeper into some of the content writer’s job responsibilities.

Write New Content

Content writers create engaging content to foster a connection with their readers. That way, each reader is more likely to take a desired action (book a consultation, buy a product, read the following article, etc.). A content writer must be a word wizard to capture and maintain their audience's interest.

Apply Feedback

Content writers receive critiques on their work from their supervisor and other marketing team members. Then, they must apply the feedback to edit and enhance their writing. Therefore, a content writer must have strong interpersonal skills and the ability to learn from the editing process.

Identify Content Opportunities

Content writers produce written content as assigned but also look for new content opportunities. That way, they can fill in any content gaps and experiment with new ways to build trust with their audience. A content writer must therefore be able to think strategically and keep their finger on the pulse of the company’s target market.

Related: Best Writing Jobs

Improve Existing Content

Content writers spend much of their time creating new written works but also improve existing content. That way, older materials can stay relevant and fit the organization’s current marketing strategy. A content writer must have a keen editing eye and be able to use the existing content as a foundation for a new, great piece.

Analyze Performance Metrics

Content writers analyze the performance metrics of their content (likes, shares, comments, etc.). Then, they use that insight when they create new content, doing more of what worked and skipping what didn’t. Therefore, a content writer must have strong data analysis skills and the ability to apply what they learn to their writing.

Do you want to become a writer? If so, updating your resume is one of the first steps to take. Check out our guide to crafting a writing resume.

Content Writer Salary And Job Outlook

Here’s the current outlook for the content writer role in the United States:

Median National Salary: $52,000+

Education Required: Bachelor’s degree

Number of Jobs: 142,000+

Job Growth 2020 – 2030: 4% (average)

The Bottom Line

We’re confident you'll create a compelling content writer job description. When you do, post it on ZipRecruiter right away! Then, consider listing it on some of the best free job posting sites, too. That way, you extend your reach without stretching your recruiting budget.