Sales and Marketing Manager Job Description

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Table Of Contents

Learn about the important requirements, obligations, responsibilities, and skills that should be in a sales and marketing manager job description.

A sales and marketing manager is responsible for the comprehensive sales and marketing activities within the organization. Responsibilities include developing marketing plans, planning and measuring sales goals, creating marketing and sales strategies to improve brand awareness and drive sales. This individual will lead the sales and marketing team and work to create a competitive advantage for the company in the industry.

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Sales and Marketing Manager Job Description Template

We are searching for a motivated, professional self-starter to join our team as our Sales and Marketing Manager. This is an ideal position for an individual who has a strong background and experience working in sales and marketing.

The candidate will lead the company’s marketing effort. You should have excellent communication and interpersonal skills. You should be able to work well independently and in team settings.

Sales and Marketing Manager Responsibilities

  • Develop and implement sales and marketing strategies to increase revenue and drive brand awareness

  • Collaborate with the sales team to identify and pursue potential business opportunities

  • Develop and carry out marketing campaigns to reach target audiences through various marketing channels like email and social media

  • Analyze market trends to identify marketing opportunities

  • Manage the budget for sales and marketing activities

  • Lead sales and marketing team and act as a mentor and coach to ensure team members’ development and success

Sales and Marketing Manager Requirements 

  • Bachelor’s degree in marketing, business, or a related field

  • 5+ years of experience in sales and marketing, with at least 2 years in a management role

  • Strong leadership and management skills

  • Proficiency with data analysis

  • Ability to use marketing software programs

  • Ability to work well independently and in team settings, while managing multiple projects

  • Excellent communication skills

  • Strong interpersonal and presentation skills

Sales and Marketing Manager Duties And Responsibilities

Leadership and Collaboration

Be able to lead others, motivate and inspire team members and keep them engaged. Communicate effectively and be able to provide critical feedback. Be a mentor and coach to the sales and marketing team.

Data analysis

Analyze data and market trends to identify areas of opportunity. Review metrics, set KPIs, and measure performance to ensure goals are being attained.

Develop sales and marketing strategies

Create sales and marketing strategies. Develop marketing campaigns for the development and launch of new products. Be able to communicate the strategy to the team, measure performance, and make adjustments in the future, as needed.

Carry out sales and marketing plans

Oversee all sales and marketing plans. Execute the sales and marketing strategy. Lead initiatives that encourage brainstorming. Create budgets and monitor budgeting reports and pricing strategies.


Identify industry trends. Create and present sales and marketing performance reports. Measure KPIs to ensure company performance is on target.

Sales and Marketing Manager Salary And Job Outlook

Median National Salary: $67,898/year

Education Required: High school diploma

Number of Jobs: 306,000

Job Growth 2020 – 2030: 5%

The Bottom Line

Use this as a guide in creating your job description so you can write a job posting to find a sales and marketing manager to fill your role.

You can feel free to change the job description, responsibilities, and job duties as you wish. These 20+ free job posting sites can be of interest to you if you’re looking to post your job listing on multiple job boards.

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