Posting a Job On Indeed: Best Practices for Visibility

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You’re about to post an open position on the job boards, but you’re not sure about Indeed’s best practices for visibility. Don’t worry - we’ll show you how to get the maximum number of eyes on your listing. That way, you can fill the role fast and move on to the next item on your ever-growing to-do list.

This article will focus on the best visibility practices for posting a job on Indeed. If you are looking for additional places to post job openings, we would recommend posting on ZipRecruiter. 4 out of 5 employers who post a job on ZipRecruiter get a quality candidate within the first day. For more options, check out the best free job posting sites.

get started with ziprecruiter

How To Post A Job On Indeed

Posting a job on Indeed is simple. Just follow these steps:

  1. Log in to Indeed and click “post a job.”

  2. Fill in the fields shown, such as job title and location.

  3. Provide a job description, or use one of Indeed’s templates.

  4. Answer additional questions about the job and how you want to receive applications.

  5. Set required screening questions about education and experience, if applicable.

  6. Decide if you want to post for free or pay to sponsor the job advertisement.

  7. Preview your post and publish it.

Indeed will walk you through the entire process. You can also make changes to your post at any time - even after it’s been published. For more details, check out our guide on how to post a job on Indeed.

4 Tips To Achieve Organic Visibility On Indeed

Indeed publishes ten job postings globally per second. That means you’ll need to put in the effort to stand out. Here are four tips to be more visible on the platform:

Avoid Clickbait

Yes, you need job seekers to click on your post and apply. But, using tired clickbait phrases like “hiring now” or “competitive salary” in the position title may actually repel candidates. Your prospective applicants will only engage with straightforward, spam-free posts. So, if you want lots of clicks on your advertisement, stick with a plain, direct job title.

Pro Tip: Indeed says that if your position title would look professional on a business card, you’re in good shape. It makes sense. Administrative Assistant looks better than Administrative Assistant HIRING TODAY, right?

Avoid Creating Duplicate Job Listings

Indeed generally frowns upon employers creating duplicate job listings for a given position, which includes reposting a job too often. Reposting a job is relisting a position that’s active within your account (or has been recently). While reposting a job can make sense if you’re struggling to fill the spot or you have frequent turnover in that role, doing so too frequently could result in decreased visibility on the site. So, before you repost, consider:

  • How long has the original post been active? If it’s been quite a while with no productive activity, move forward with the repost.
  • Can the job post be improved? Modifying the title and job description may be enough to attract the candidates you need.
  • Why is turnover so high at this position? Answering and addressing this question could result in fewer spots to fill.

You should also remember Indeed’s rule: each of your job posts must represent a specific vacancy at your company. That means you should avoid posting the same role in multiple cities (also known as “location blasting”) - unless you actually need to fill that position in every location. If caught location blasting, you may have to sponsor the posts (instead of publishing the listings for free).

Be Specific In Your Job Listing

To increase your company’s visibility on Indeed, make your job listing as specific as possible. Be sure to include:

  • a designated work location
  • an industry-recognized job title
  • a detailed job description that captures the responsibilities and requirements of the role

Remember, keyword-rich listings make it easier for job seekers to find your opportunity. So, fill up that post with the terminology your ideal candidates use in their search queries.

Work With The Indeed Algorithm, Not Against It

The Indeed algorithm can be your friend if you let it. While it’s true that new jobs get prioritized in search results, here are some things you can do to make your post visible until you fill the position:

  • Ensure your post is relevant by making it specific, clear, and keyword-rich.
  • Sponsor your post, so it gets prominently featured in search results.
  • Follow Indeed’s rules about posts, such as not using discriminatory or offensive language.

Indeed reserves the right to pull any job post it deems inappropriate for or harmful to job seekers. By following best practices and playing by the rules, you’ll give your job the best shot at being seen.

Why Does Visibility Matter? 

Visibility on Indeed is hugely important for your recruiting efforts. More eyes on your job posting mean more applicants, which means a greater chance of filling the position. Plus, when you sponsor your post, your likelihood of making a hire from Indeed goes up by 3.5x! In short, increased visibility equals faster, easier, and better quality hires.

If you’re a job seeker, make sure your resume will pass the ATS before applying for jobs. You can make sure your resume will pass the ATS by working with a professional resume writing service.

Visibility On Indeed vs. Competitors

You have many options when it comes to job boards to post your open roles. However, Indeed should be near the top of your list. The platform pulls jobs from all over the internet and attracts more than 200 million visitors every month. Chances are, the right candidate for your position is on Indeed looking for a new opportunity right now!

Frequently Asked Questions 

How do I increase my visibility on Indeed?

You can increase your visibility on Indeed by following job post best practices, playing by the platform’s rules, and sponsoring your posts.

Why do jobs get flagged on Indeed?

Your job could get flagged on Indeed if it appears to be spam, seems to be misleading, or otherwise goes against the platform’s quality standards.

How long does Indeed keep a job posted?

Indeed will keep a job posted for up to 30 days. You can take the listing down before it expires or renew it if you need more time to recruit.

Does it cost to post jobs on Indeed?

You can post jobs on Indeed for free. However, to boost visibility, you may want to consider sponsoring the posts.

The Bottom Line

Posting a job on Indeed is a fairly simple process, but optimizing it for the platform’s search algorithm takes a bit more effort. To hire the talent you need fast, you should implement Indeed’s best practices for visibility discussed here. But, if your recruiting strategy still needs a boost, ZipRecruiter can help with all of your hiring needs.