Learn about the essential requirements, obligations, responsibilities, and skills that are helpful in a marketing director job description.
Marketing directors oversee the marketing team, coordinate projects, and develop organizational marketing strategies. It is a supervisory role, so they are in charge of supervising and leading other employees.
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Marketing Director Job Description Template
Leading marketing efforts involves creativity, organization, and determination. We’re looking to hire someone that exhibits these and other qualities to lead our company’s marketing. Your primary role with our company will be to lead other staff marketers and design strategies and marketing efforts that drive our sales and create brand awareness. You’ll help us reach our target audience by capturing their attention online and in person. A bachelor’s degree in marketing or another business-related field is the minimum requirement to apply, but a master’s degree is preferred. Applicants’ portfolios and resumes should show a demonstrated history of running marketing campaigns.
Marketing Director Responsibilities
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Identify problems in current strategies to improve overall marketing efforts
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Analyze a company’s target market and strategize for future marketing efforts based on those demands
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Lead the marketing department
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Increase brand awareness
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Conduct regular competitor research
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Collaborate with other departments to create plans to help the organization grow
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Handle the marketing department budget
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Prepare advertising campaigns that help the company reach sales goals
Marketing Director Requirements
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Bachelor’s degree in marketing, business administration, or related field
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Master’s degree in business-related field
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Prior experience in a supervisory role
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Strong understanding of digital marketing, including social media
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Copywriting, graphic design, and presentation experience
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Ability to understand a diverse range of audiences
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Experience working with a marketing budget and campaign
Marketing Director Duties And Responsibilities
Identify problems in current strategies to improve overall marketing efforts
Marketing directors are responsible for evaluating the strengths and weaknesses of a company’s marketing strategy. They should be familiar with data-driven approaches or techniques like a SWOT analysis to conduct these evaluations. Once a problem is identified, they should, in conjunction with the rest of the marketing team, create solutions to meet the evolving needs of their customers.
Analyze a company’s target market and strategize for future marketing efforts based on those demands
Similar to evaluating a company’s current marketing strategy, marketing directors regularly analyze the target market by conducting market research. They can better understand their target market by looking at demographic information and customer behavior. They should be able to ask pertinent questions like, what problems are our products solving? Or, how do our customers prefer brands to communicate with them?
Conduct regular competitor research
A part of learning about a company’s target market is conducting consistent competitor research. Marketing directors are responsible for doing this during regular market research efforts, which often are one of their primary duties. The results gained from these investigations can help marketing directors learn how to stay relevant among their competitors.
Related: Best Marketing Careers
Increase brand awareness
A company’s brand awareness is critical to help increase sales and reach new members of its target audience. Marketing directors are responsible for expanding this awareness by developing a solid brand identity and messaging, staying true to brand values, and more. An eye for detail and creativity help them achieve this, along with the ability to work well with others.
Handle the marketing department budget
Sticking to a marketing budget is vital to ensure the stability of a company throughout the fiscal year. The marketing director is responsible for handling the marketing budget and ensuring that funds are allocated appropriately. They also look for discrepancies or areas where the department is overspending.
If you are looking to become a marketing director, you may need to update your resume. Check out our guide to creating a marketing resume to learn more.
Marketing Director Salary And Job Outlook
Median National Salary: $77,623
Education Required: Bachelor’s degree in marketing, business administration, or a related field, and a master’s degree in a business-related field
Number of Jobs: 319,000
Job Growth 2020 – 2030: 10%
The Bottom Line
Marketing directors oversee the marketing department, conduct market research to understand a company’s target audience and develop marketing strategies accordingly. They should have several years of experience supervising employees and working in the marketing field. This career is expected to grow within ten years, so now is the perfect time to consider entering the area.
To see where employers are searching for candidates, check our list of the best free job posting sites. If you want to add a marketing director to your team, post your marketing director job description on ZipRecruiter today!
